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Co-Founder & CEO, Omla

Jovana Jovanovic

Jovana’s impressive career includes significant roles at industry giants such as TikTok, Amazon, Visa, Mastercard, Barclays, and PepsiCo, where she has consistently demonstrated her ability to build and scale brands in emerging markets. Her expertise in management, business development, and strategic innovation has positioned her as a thought leader in the fintech landscape.

A graduate of Harvard Business School, Jovana studied Disruptive Innovation under the late Professor Clayton Christensen, enriching her understanding of how to drive meaningful change in business. She also holds a postgraduate degree in Business Administration and Marketing from the University of Cape Town.

In addition to her role at Omla, Jovana serves as a Strategic Advisor for various organizations, including Fintech Tuesdays and Bonuz, where she contributes her insights on innovation and market trends. Her leadership has been recognized through multiple awards and accolades, solidifying her reputation as a key player in the tech and finance sectors.

Jovana is passionate about empowering individuals and fostering financial inclusion, and she actively participates in discussions and events that shape the future of finance. Her recent engagements include co-hosting sessions at prominent conferences, sharing her expertise on topics such as autonomous finance, digital assets, and the integration of traditional finance with emerging technologies.

Biography

Jovana Jovanovic is a dynamic entrepreneur with over 15 years of experience in leading major projects and driving innovation across the fintech and Web3 sectors. As the Co-Founder and CEO of Omla | عملة, she is at the forefront of revolutionizing finance in the MENA region, making cryptocurrency simple, fun, and accessible for all.

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